Street Takeover

Museo Del Prado

The Prado Museum, despite having the best art collection in the world, is not one of the best known. For the bicentennial of the museum, the aim was to generate traffic to the museum and cross borders with relevant actions that convey values, reflecting on its history but with an eye on the future.

We collaborated with street artists around the country to create murals inspired by the art pieces on our walls. By scanning our murals you get the insight on the pieces, leaning about the  story and the present piece.