THE LENSE OF TRUTH

Connect4Climate

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Climate change is real, and it's happening now. But let's face it, it's easy to push it to the back of our minds when we don't see it in our day-to-day lives. That's why Connect4Climate is challenging us to change that. Introducing; ‘The lens of truth’ where we’re bringing climate change to your doorstep with a new interactive and local campaign designed to raise awareness among 15-25 year olds.

 

We're taking on social skepticism head-on by giving you the chance to see the problem with your own eyes. Using cutting-edge Snapchat filters and influencer marketing, we're recreating fictional scenarios that show the real-life consequences of climate change in popular places in Madrid.

 

Are you ready to see the impact of climate change in your own backyard? Follow us on Snapchat and join the movement to make a difference. The lens of Truth - bringing awareness to your doorstep.

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